Business Builder · Strategy · Commercial Growth · Operations
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From the notebook
Latest writing
01
When solutions become cheap, taste becomes strategy
We grew up in a world, where ideas were cheap but building was the tricky part. Today, we live in a different reality. The ideas in our notebooks – the app you have been looking to develop, the book you have been thinking to write, or the personal improvement you’ve been circling around for years, […]
Sometimes getting as playful as a kid makes good business. The no-nonsense attitude of today’s business has had its impact on people’s creativity and passion towards doing. However, it’s all still there. Daring to get playful is the difficult part. However, after realising that we all actually like the “little things” one has not brought […]
“For some, going fishing is about bringing home the salmon. For others, it’s simply about the possibility of the catch. Life is about casting a wide net, and sometimes the important part isn’t what ends up in it.“ When have you had time to follow, say, an ant, in order to see what his life […]
We all know how subject to commercial communication we are. Marketing nowadays reaches people in various situations – being at work, on the way home, while relaxing at home. There are endless numbers of solutions for targeting your messages correctly, and in addition there is a lot to play with in choosing how to deliver […]